Staying ahead of the competition requires us to look at innovative ways to market properties. An approach is the use of 360 virtual tours and drone photography. Using these enables a buyer to experience your property without needing to be present. It does not replace the real thing, but, it does give buyers the chance to visualise your property and personalise it in their own head regarding where their furniture would go, how they would use the space, what is around your property, and create an emotional connection while in the comfort of their own home. Let’s take a closer look at why we use these tactics to make our listings stand out in the right way.
360 virtual tours set a new standard for property viewings. Buyers can now navigate through the property as if they were physically present. It allows a buyer to walk through your property and see if the space works for them. This level of engagement allows them to assess the layout, size, exterior and its surroundings, and overall feel of the property anytime from their work or home. If it leaves a lasting impression, buyers tend to revisit which creates a special bond to the property, before they even see it. Endlessly scrolling through images does not achieve the same emotive impact.
By flying a drone in all directions, you can take a picture from above, giving a better overall view. This is useful for understanding if there is a view of the countryside, sea, river or a historical scenic location in the distance which may not be completely visible from ground level. That allows buyers to have a deeper understanding of the scope of what the location looks like and the size of the area around the property.
The final outcome is achieved by combining a sequence of photos or videos, seamlessly woven together to craft a cohesive and interactive experience. This proves invaluable for individuals keen on a property, yet, unable to attend in-person.
Prospective buyers can explore a property at their own pace, saving them the time and effort of physically visiting multiple properties. On the sellers’ side, this technology minimises disruptions caused by constant showings. For buyers, it allows them to narrow down their options based on the virtual tour before scheduling an in-person visit.
In addition, buyers can quickly assess a property and cross-reference it against their needs and preferences. This preliminary evaluation ensures a property meets requirements before you, the buyer, and the seller put any more time and energy into it. As a result, only interested buyers proceed to the next stage, streamlining the sales process for both parties.
Online listings with virtual tours garner significantly higher engagement rates compared to those with only static images. It captivates potential buyers, encourages them to spend more time exploring the property. This heightened engagement translates to a deeper, emotional connection with the property, and a greater likelihood of further enquiries
These visual assets can be attached to your listings on leading portals, such as Rightmove, and OntheMarket. Furthermore, they can be seamlessly integrated into our website, social media, email marketing campaigns to potential buyers or tenantsand more.
In an increasingly competitive market, embracing innovative technologies is a necessity, and we at Charters understand this. It is why we are proud to offer these services to ensure we elevate our services and continue to exceed client expectations.
If you’d like to find out more, give us a call anytime. You can find our contact details here.
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